The longest day

May 07, 2012  •  Leave a Comment

 

Magazine: Zoo
Shoot: Geneva Motor Show
Location: Geneva, Switzerland


If you’re going to go to one car show, make sure it’s the Geneva Motor Show. Put simply, Geneva has all the world premieres, and is hosted in the huge halls of Palexpo near the shores of Lake Geneva.
For such beautiful surroundings, it’s actually a little ironic that Palexpo is connected to the airport, so the only fresh alpine Swiss air you actually breathe when visiting the motor show is a ten-yard stretch of pavement in front of the arrivals lounge.
But fresh air aside, Geneva was as fun as always to shoot because it’s a real feat of endurance.
To do the show in one day, a 4am start is required to fly in from Stansted to Geneva for 10am. Shoot, write and FTP all day and then take the late flight home. My head hit the pillow at 11:59 - a long day indeed.
But the effort was worth it – not only did my coverage get four pages in Zoo magazine, my Lambo image was used on the cover as well.


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